SEO Sussex

SEO SUSSEX

Many business owners make the uninformed assumption that by simply putting up a website it makes their business visible online.  They believe their potential customers will magically find only their site and the phone will start ringing off the hook.  Unfortunately, it doesn’t work that way. The internet is much more sophisticated.

To ensure your business is easy to find online, your website needs to effectively target key phrases that your potential customers are likely to use when they are searching. 

This is known as search engine optimisation or SEO for short.

For example, let’s say you are a Photographer in Surrey. Chances are your potential customers are typing in a keyword phrase such as ‘portrait photographer Surrey’ or ‘wedding photographer Surrey‘ to locate a business that has what they need.  If you’re in the photography business and your website is not optimised for these key phrases, then your customers are never going to find your business or website online and you would be missing out on 100’s or 1000’s of potentialy new customers a month.

 

SEO SUSSEX – How Do I Know If My Website Is Search Engine Optimized?

Finding out whether or not your business website is search engine optimised is very simple — all you have to do is conduct a quick test.  Visit Google.co.uk and type in a keyword phrase that you feel most closely describes what your business offers using as few keywords as possible. Keep in mind the phrase examples above for the photography business and put yourself in your customer’s shoes. What would you type in to locate the service or product that your business offers?

Once you’ve conducted your search, look at the results.  Does your business website appear on the first page? Don’t be surprised if it doesn’t. Why? Because most web design companies simply don’t have the expertise and knowledge required to make sure that your website is search engine optimised. Only a skilled SEO company who keeps up with the current trends and changes can ensure that your website is easily found by your potential customers.

If your website is not currently showing up in the search results for key phrases related to your business, don’t worry.  Now that you are aware of the problem, it can be fixed.

Call or email me to discuss 01403839462